Relaunch of online editorial portal
Widely recognized for its high-quality articles, Fritz+Fränzi is the leading magazine for parents in Switzerland.
While the print magazine was relaunched in August 2014, the outdated website was still in need of a makeover.
The new and improved version needed to be fresh, dynamic and accessible, which required a CMS for quick and easy article management as well as features such as newsletter linkage and integration of various advertising formats.
The Fritz+Fränzi web portal is based on an individually programmed CMS. This can be used by editorial staff to:
- Update articles
- Create advertorials
- Moderate comments
- Customize forms
- Manage current issues
An Ad Server was selected to manage advertising material and a connection with MailChimp established for newsletter generation.
Thanks to a joint effort, a comprehensive web portal was created that was within budget.
The articles at the heart of the magazine can now be entered on a modular basis, which ensures integrated, hassle-free, clean formatting.